Style Scene: Starbucks Launch VIA Ready Brew

You'll never be without great coffee again. It's Starbucks in a fresh foil pack, instant, just add hot water.



Woke up super early for this! The much awaited "instant Starbucks" or "Starbucks 3 in 1" is finally here. Officially, it's called the Starbucks VIA Ready Brew. VIA means "road" in Italian, coffee on the road and anywhere you go.



Given two cups, one made with the instant coffee, the other brewed - I wasn't able to tell the difference. I actually mistook the instant coffee as the brewed one. Fail.



Brought home some Starbucks VIA Ready Brews home, I shall test with my housemates if they taste the difference. I bet they won't!


Starbucks Philippines with Starbucks International representatives happily hold up the ready brews.

Here are the crowd including me.


I want this to be my uniform.


Guests waiting for their coffee while munching on cookies



The Philippines is the third country out of Northern America and Canada to have the ready brews. Second to Japan! Did you know that the instant coffee industry in the Philippines is worth Php 30 Billion?! At least now we have another choice :)


Noey Lopez


DJ Host of the day


Partners



Grab your Starbucks VIA Ready Brew now at your favorite Starbucks Coffee Shop. Available in packs of 3's and 12's. Stylish packaging included ;)

FOOD: Starbucks Ready Brew now in Manila!

I'd die for these ready brews! Thank you Starbucks for making the Philippines the second country (next to Japan) in Asia to enjoy the Starbucks VIA® Ready Brew.

Before we only have the 3-in-1's, I admit I am a sucker for those sachets but I am kinda embarrassed to let others see me using it. Just says I don't know how to make my own coffee.



Put the Starbucks logo on anything and you get a stylish, up another level, product. I'd be proud to have not one but several Starbucks 3 in 1 (if I may call it that) anytime! More than 10 million sticks have already been sold in Starbucks stores throughout Japan.

Starbucks VIA Ready Brew Teaser



I say, just wait 'til the Pinoy caffeine addicts including me and you, get our hands and mugs on them Starbucks Ready Brew. I will find these sticks handy whenever I visit desserts shop which is quiet often, yet most of them don't have a decent cup of joe. Just ask for hot water, voila - Starbucks wherever.

“We know there is a significant opportunity in the Philippines marketplace for Starbucks VIA® Ready Brew since nearly 100 percent of retail coffee sales come from instant coffee*,” said Howard Schultz, chairman, president and ceo, Starbucks Coffee Company. “We know rapid innovation for Starbucks VIA® and creating opportunities to further increase awareness and trial of Starbucks VIA® broadens our overall customer base both in the U.S. and in international markets.”



Dear Mr. Schultz, please send me a VIA Bearista :)