Fashion: Swimwear Features Tattoo Art! Freeway Summer Collection

Nothing translates summer like than Freeway’s chic and trendy summer collection. In this year’s edition, Freeway once again collaborated with designer Twinkle Ferraren for its hand-painted Tattoo Swimwear Summer 2011 Collection.



The most loved and everlasting form of art and expression is reinvented into something more wearable. Freeway’s Tattoo-Inspired Collection is striking and definitely hot!



Tattoo lovers can take their passion for the ink to the waves or just casually lounge pool side while looking stylish. The collection inspired by tribal and tropical tattoos includes mix of strong with vibrant colored statement, sporty, functional and active-wear inspired pieces and cover-ups.



Swimwears are mixed with mesh materials and tattoos printed on the suit, perfect for those who love to try new sports and activities in the beach. Twinkle describes the collection as “a modern and female version of the Pintados and tribes”.

Shopping: SALE Alert | Penshoppe, Freeway, Solo, and Ensembles

Here's wishing that you still have some shopping money left from the holidays. If there are holiday sales, then there too are post-holiday ones! SM sings shopping shopping shopping.



First off is Penshoppe with the Great Penshoppe Sale. From January 3 to 15, 2011. Tis' the perfect time to get a good fitting pair of jeans from their boutiques.



Next are the shops from Elite Garments: Freeway, Solo, and Ensembles. Though their sale started December 2010, they are still running on red tags.

Now work hard my dear minions and earn your shopping money! :)

Driving By Freeway's Jose Garcia Villa Collection

I was at SM Megamall last Saturday and saw Freeway was also on sale! Most SM Malls are having their end of season sales as we speak.



The chic outfits of these mannequins lured me in then I remembered that Freeway also just launched another collaboration with a National Artist. This time it's the poetry of Jose Garcia-Villa.


Your literature teacher will love you for this!

I remember how in class we would discuss some of his works and get consumed by his words. If only these dresses were available then! Here is how you wear the work of a National Artist -



Aside from clothes, Freeway also embedded Jose Garcia-Villa's words into their accessories like bracelets, necklaces, and tote bags.

I like this, it reminds me of Edvard Munch's Scream.

All items will have their own gift packaging, a swing tag of Villa’s bio and a Jose Garcia Villa authenticity stamp printed on the merchandise. To view the entire collection, visit www.freeway.net.ph.

Style Scene: At The Row

Melvin Tugade, Ali Melquiades, Sheila Panelo, Carissa Torres-Cruz and Mo Twister

The newest shopping destination - Glorietta 5 now houses a new concept store called The Row. The Row combines all of the hippest local fashion brands like Ensembles, Freeway, and Solo. This is also where you find all the fashionistas huddling together.


Noelle, Mo, and Giselle Toengi


Jocas De Leon and Ninin Sampiano


Rene, Bernice, and Nikki


Me and Kael

Freeway's Nick Joaquin Collection

And the word became fashion.

Who would ever forget Nick Joaquin who drew images of Biliken in our heads through the Woman Who Had Two Navels? His short poems and stories that had real passion and emotions are now immortalized through fashion.


The Years by Nick Joaquin

Freeway launched their National Artist Collection featuring the works of Nick Joaquin. Soon to be seen is the Ang Kiukok collection that should be launched during the holiday season.

May Day Eve by Nick Joaquin

I wish they had a print of Biliken too! I got the limited edition clutch bag:


If like me, Nick Joaquin played a big part in your literature studies - profess your love for art and his words. Visit freeway.net.ph to view the complete collection and try them in your nearest Freeway Boutique.