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07 April 2009

Fashionably Tough Jeans

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tough jeans

What is the latest trend in jeans? Joy Austria, Manager of Tough Jeans says tattered, fitted, and boyfriend-type jeans are hot in stores. But what is most important with a pair of jeans is how it fits and it's just too hard to find jeans that are both stylish and comfortable, yes? A recent trip to Tough Jeans at Shangrila Mall made me realize it's not that hard anymore! Just look at their inventory straight from Hongkong.

tough jeans
Sexy, deconstructed, rugged, tattered - must buy Tough jeans!

Tough Jeans are almost customized - their pants have unique stitching, intricate details, and to mention again, a perfect comfortable fit. Clearly, they are on trend with pants that have twisted cuts that make the jeans look fit at the bottom parts. This technique is similar to how modern harem/crouch pants have twisted fabric/stitching on the legs. I love it.

tough jeans

Inside the store, I could not help but ask the Tough Jeans staff to strike for a pose. They are their own stylists that are bound to be helpful to every customer. Meet Joy, Kerwin, Erwin and Daisy :) All of them are wearing Tough Jeans from top to bottom.

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It was my first time at Tough Jeans and I just realized I almost stayed here for about an hour. More than jeans they also have tops and watches from Salad, Tough Jeans accessories like bags and belts, and this lovely metallic and furry jacket:




A whole new jeans shopping adventure awaits you at Tough. Also, they offer free alterations so you can enjoy your pair right away - customized to your own length.



Finally, here's my own pair of Tough Jeans. Tattered, crumpled, rugged, and deconstructed. Look at how the back is full of elements, faux belt, the Tough Jeans tag, and an emergency silver tag, how cool is that?



You too can have your own pair of Tough Jeans! Share your Toughest Summer experience at http://toughjeans.multiply.com Deadline of entries is on April 30, so hurry!