17 March 2010

Avon Fashions Unveils Sizzling Summer Collection 2010

Pool Party Collection

The annual Avon Fashions Summer Collection launch has earned recognition for its glamour and style, and this year is no deviation from tradition. Set against the breathtaking evening Manila skyline atop one of the city’s tallest properties, Avon Fashions once again captivated the fashion industry when it unveiled its stunning summer collection of Intimate Apparel, Jewelry and Accessories.

Avon Ambassador Ruffa Gutierrez and Avon Philippines President Mike Gudgin

The event, entitled “Avon Fashions Penthouse,” transformed the venue into a fashion haven for the stylish pieces included in the summer collection.

The Spring Fantasy Collection

Welcoming the VIP guests were the captivating city-skyline view, overflowing cocktails amid relaxing house music, and the presence of Avon Fashions Style Ambassador Ruffa Gutierrez and the new Avon Mix endorser, Bianca Gonzalez.

Kaleidoscope Summer Collection

Each area of the glamorous penthouse was transformed into a fashion haven, dedicated to engage the guests and let them experience Avon Fashions. The Intimate Apparel Room allowed guests to discover what Intimate Apparel matched their personality and to bring home their Avon Fashions undergarment alter ego as a treat. In the Accessories Room, guests enjoyed a shopping spree as they chose from Avon Fashions’ collection of summer must-haves like flipflops, shades, bags and wallets. In the Jewelry Room, the guests enjoyed the chance to “frost themselves” with Avon Fashions’ mesmerizing fashion jewelry pieces, as inspired by the movie “How to Lose a Guy in 10 Days.” Afterwards, donning the pieces of their choice, guests struck a pose for a glam photo.

Avon Fashions Jewelry

The event’s piece de resistance was the high-energy fashion show directed by renowned director Robbie Carmona. Some of the country’s top mannequins sashayed down the catwalk and brought to life the exciting pieces from the eight fashion stories – Kaleidoscope Summer, Tutti Frutti, One Love, Spring Fantasy, Ode to Leaves, Pool Party, Bouquet of Memories and Black Rose.

The launch also introduced the Men’s Club collection, the line up of Intimate Apparel, Jewelry and Accessories especially made for the needs of men.