03 April 2010

Join TOMS Shoes One Day Without Shoes on April 9

Everyone is invited to support the One Day Without Shoes movement by walking barefoot on April 9, 2010 in the South Court of Power Plant Mall, Rockwell Center starting 10 am.

During the event, people will be asked to go the day, part of the day or even just a few minutes, barefoot, to experience a life without shoes first-hand, and to help spread awareness of the impact that a simple pair of shoes can bring to a child’s life

To register, drop by any Nothing But H20 and SWIM store, or email and visit for more details. Participants will have a 5% discount and a raffle coupon for a chance to win a free pair of TOMS.

Many children in our country still grow up barefoot. Whether at play, doing chores or going to school, these children are at risk. A leading cause of disease in developing countries like ours is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.

Wearing shoes prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.

Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential.

Since their beginning in May 2006, TOMS has given over 400,000* pairs of shoes to children in need, through the purchases of caring customers.

After four years in business, "One for One" model is more than just a novelty project. TOMS has expanded its line, won the 2007 People's Design Award at Cooper-Hewitt's National Design Awards, became a member of the Clinton Global Initiative, and landed shelf space in Whole Foods.