26 March 2009

Jollibee Doll raises 18 Million for Charity

Cottolengo Filipino officially receives their Jollibee grant

At the Manila Ocean Park, Jollibee officially turned over the 18 million pesos which it raised from sales of the Jollibee Hug and Share doll. This super hug-able Jollibee doll was sold last year in celebration of Jollibee's 30th anniversary. Since it was a "limited edition" item, many fell in line and scoured several Jollibee branches just to have one. It was the perfect gift to give last Christmas and now those who purchased the hug and share doll can officially say that they've helped hundreds of children from different foundations.

Kids and guardians enjoy striking a pose at the photobooth

Manila Ocean Park was filled with smiles of kids, some traveled from as far as Benguet to celebrate and receive Jollibee's grant. The eight beneficiaries are: Cottolengo Filipino, ERDA Tech, Families and Children for Empowerment and Development Foundation, House with no Steps, Marcellin Project, Shontoug Foundation, Philippine Children's Medical Center, and the Busog-Lusog Program of Jollibee Foundation.

The children in return performed and showcased their talents for the guests to enjoy. After which, each kid were all smiles when they were all given their own Jollibee Hug and Share doll by their bestfriend, Jollibee himself :)

Gold Tantoco, VP Marketing of Jollibee with kids

After the formal turnover, the kids took the much awaited tour of the Manila Ocean Park. Both kids and adults enjoyed experiencing the ocean park, most for their very first time.

Who knew that a simple doll can make such a big difference in children's lives? Congratulations to Jollibee for teaching the value of sharing.

Related post: Jollibee Maaga ang Pasko